Tiny logos can present unique challenges when planning navigation. That’s part of what makes this trend work it integrates with other design patterns almost seamlessly. The trend is complemented and is borrowing concepts from plenty of other popular styles, particularly minimalism, bright colors and iconography. Designers are using similar shapes, iconography, typography and colors as well. While the trend is rooted in size and placement of logos, that’s not the only thing that seems to be a common thread. Look for a super-small (often less than 300 pixels square at a standard desktop resolution) logo in a placement that clings to the top and left of the canvas. This is one of those trends that’s easy to spot. By keeping it in the same location, the user can still find it and perform the expected actions without thinking about this change. In this case, the change is the size of the logo, shrinking it to a “tiny” size might make it less of a dominant visual. That’s important because when you try something different, you want users to understand it without difficulty. While use of tiny logos is not restricted to this placement, it follows accepted user patterns. So it’s really no surprise that tiny logos are most often placed in this part of the design. Users are used to looking there for brand information and it provides a good point of navigation reference to help users get back to the home page when they are stuck. While there’s no distinct rule that states a logo needs to be in the top left-hand corner of a website, that placement is common for readability and identification purposes.
0 kommentar(er)
